Many digital marketing agencies outsource the human element to automation software to cheaply build and manage their Pay Per Click (PPC) campaigns. This hasty philosophy deprives campaigns of well-needed human expertise and insight. Advertising is, above all, a psychological effort: a handcrafted campaign is a smart campaign. Automated bidding systems regularly fail to discern search…
Category: Web Analytics
Your favorite Search Engine Marketing provider… —Ideal Positions— …is proud to announce an updated reporting system fully customized for our advertisers! Last January, Ideal Positions launched our very first client reporting suite. Built in-house by Ideal Positions’ own development team, the reporting suite allowed clients to review the click, impression, and cost totals for their…
At Ideal Positions, we offer all of our clients Pay Per Click advertising with full transparency. As part of our efforts to provide said transparency, Ideal Positions will grant clients access to the Google AdWords account we use to manage their marketing campaigns. Each client is able to view the activity in their account by…
This post is Part 3 of a three-part series. To get caught-up, see Part 1 here, and Part 2 here. Part Three: Ideal Positions’ New Reporting Suite! Ever since Ideal Positions began offering Read-Only Access to Google AdWords accounts there has been a tremendous amount of feedback, both positive and negative. The positive…
This post is Part 2 of a three-part series. To get caught-up, see Part 1 here. Part Two: Google Analytics At this time, the gold-standard for web analytics software is Google Analytics, and this is the only web analytics software officially recommended by Ideal Positions. Google Analytics has a wide-range of benefits over other solutions. …