What Is PPC Marketing?
Pay-Per-Click advertising (or PPC) is a form of online advertising that works like a silent auction. Advertisers bid on specific keywords or phrases that are the most likely to be typed in to the search engines by people looking for the goods and services they have to offer.
By placing a minimum first page bid, a customized ad can then display in the sponsored ad section on first page search results. The advertiser only pays when one of their ads is clicked on and a visitor is sent to their website. Essentially, it’s a way of purchasing visits to your site from strategically targeted, prospective consumers.
Benefits of Paid Search Advertising
PPC offers—hands down—the fastest way for any business to drive immediate, high-quality, relevant traffic to their website.
If you have ever wondered if PPC might be the next logical step for your business, here are just a few of the many benefits of PPC to consider:
Start small or go all in! PPC is supremely flexible and can be extremely effective on almost any budget. PPC is ideal for businesses looking to expand without incurring high risk from expensive ad campaigns.
Reach the consumers who have the most interest in what your business has to offer. PPC’s advanced targeting features offer a level of control unavailable with other advertising mediums.
With advanced keyword targeting, you can have your ads display for the keywords most relevant to your business at the best hours and the best locations to maximize your profits!
Measurable & Accountable
Using Google Analytics, call tracking and other lead attribution methods, it is now possible to track ROI on marketing dollars spent in a way that isn’t possible with traditional forms of advertising.
Work Directly With the Best Professionals in the Industry—a Google Ads Specialist!
Our clients deserve the best. Your account will be assigned and managed by a professional campaign strategist. Even better all of our campaign strategists are Google Ads Specialists, certified in all Google Ad categories.
This means protection from irrelevant and fraudulent clicks, lower cost-per-click and higher ROI, focused pinpoint advertising and fast response times for changes and updates.
Request a Free Consultation and Quote
Call Ideal Positions today at 866-609-3483 or request a call back and let’s discuss what we can do to improve your business’ online visibility. We’ll generate a custom quote to drive high-quality, relevant traffic to your website from the largest search engines in the world.