Google Ads Paid Search Engine Marketing Pay Per Click PPC Web Analytics

Artisanal Search Engine Marketing

  Many digital marketing agencies outsource the human element to automation software to cheaply build and manage their Pay Per Click (PPC) campaigns. This hasty philosophy deprives campaigns of well-needed human expertise and insight. Advertising is, above all, a psychological effort: a handcrafted campaign is a smart campaign. Automated bidding systems regularly fail to discern search…

Google Ads Metrics Paid Search Engine Marketing Pay Per Click PPC Web Analytics

Ideal Positions’ Upgraded Reporting System is Finally Here!

Your favorite Search Engine Marketing provider… —Ideal Positions— …is proud to announce an updated reporting system fully customized for our advertisers! Last January, Ideal Positions launched our very first client reporting suite.  Built in-house by Ideal Positions’ own development team, the reporting suite allowed clients to review the click, impression, and cost totals for their…

Google Ads Tutorials Uncategorized Web Analytics

Demystifying the Google AdWords Account Invitation System

At Ideal Positions, we offer all of our clients Pay Per Click advertising with full transparency. As part of our efforts to provide said transparency, Ideal Positions will grant clients access to the Google AdWords account we use to manage their marketing campaigns. Each client is able to view the activity in their account by…

Google Ads

Google AdWords’ Ad Preview Tool: The Skinny

Have you ever wished there was a way to see a “clean” set of Google’s Search Engine Results Pages (SERPs), unaffected by your past browsing history, personal settings, and location? Believe it or not, there’s a tool for that! Google AdWords’ Ad Preview Tool provides a near-identical search page to, with some minor formatting…