This post is Part 3 of a three-part series. To get caught-up, see Part 1 here, and Part 2 here. Part Three: Ideal Positions’ New Reporting Suite! Ever since Ideal Positions began offering Read-Only Access to Google AdWords accounts there has been a tremendous amount of feedback, both positive and negative. The positive…
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The History of Ideal Positions
Beginnings The origins of Ideal Positions can be found in the humble setting of a small studio apartment and the ambitious vision of founder and entrepreneur Kelsy Anderson. In the beginning, Kelsy and a small handful of employees sold online advertising exclusively to real estate agencies and realtors on what was then the largest search…
This post is Part 2 of a three-part series. To get caught-up, see Part 1 here. Part Two: Google Analytics At this time, the gold-standard for web analytics software is Google Analytics, and this is the only web analytics software officially recommended by Ideal Positions. Google Analytics has a wide-range of benefits over other solutions. …
Part One: Web Analytics and Data Analysis In the first quarter of 2013, online advertising spend totaled $9.3 billion, a staggering increase of 15.6% over the same quarter in 2012. (1) As consumers turn to digital markets for both information and commerce, advertising spend will continue to increase while more and more businesses enter the…