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Opinion

Historical Timeline of Marketing and Advertising

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Opinion

Digital Marketing For The Layperson

By this point I shouldn’t be surprised but, these days I often find myself dumbfounded by some people’s struggle to comprehend the simple nature of our industry. Fear of the unknown seems to be driving much of the confusion and I suppose a lot of it comes from generations with little to no exposure to…

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Opinion

15 Minutes

   There are many things one can do in 15 minutes like, make a grilled cheese sandwich, change a tire, brew a pot of coffee, troll your least favorite celebrity on social media or, dissolve a dead human body in a large, schedule 2 plastic tub full of hydrochloric acid. Personally, I prefer a shallow…

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Opinion

Imagine, if You Will…..

  Imagine, if you will, Rod Serling introducing an episode of the Twilight Zone which focuses on the strange disappearances of poorly marketed websites, where do they go? The Twilight Zone? or just the back pages of Google? This is a reoccurring theme in our radio ads because it is a reoccurring theme in our…

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Web Analytics

Web Analytics: Why You Need It & What Ideal Positions Can Offer, Part 3

  This post is Part 3 of a three-part series.  To get caught-up, see Part 1 here, and Part 2 here.   Part Three: Ideal Positions’ New Reporting Suite! Ever since Ideal Positions began offering Read-Only Access to Google AdWords accounts there has been a tremendous amount of feedback, both positive and negative.  The positive…