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Opinion

Historical Timeline of Marketing and Advertising

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Opinion

Digital Marketing For The Layperson

I often find myself encountering people that struggle to comprehend the nature of our industry. Fear of the unknown seems to be driving much of the confusion and I suppose a lot of it comes from generations with little to no exposure to computers in their youths. I am a “Gen X’er” so, I was…

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Opinion

15 Minutes

 There are many things one can do in 15 minutes like, make a grilled cheese sandwich, change a tire, brew a pot of coffee, or troll your least favorite celebrity on social media but, I digress. For business owners, 15 minutes of free time can be hard to find but, by taking a few minutes…

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Opinion

Imagine, if You Will…..

  Imagine, if you will, Rod Serling introducing an episode of the Twilight Zone which focuses on the strange disappearances of poorly marketed websites, where do they go? The Twilight Zone? or just the back pages of Google? This is a reoccurring theme in our radio ads because it is a reoccurring theme in our…

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Web Analytics

Web Analytics: Why You Need It & What Ideal Positions Can Offer, Part 3

  This post is Part 3 of a three-part series.  To get caught-up, see Part 1 here, and Part 2 here.   Part Three: Ideal Positions’ New Reporting Suite! Ever since Ideal Positions began offering Read-Only Access to Google AdWords accounts there has been a tremendous amount of feedback, both positive and negative.  The positive…