Categories
Web Analytics

Web Analytics: Why You Need It & What Ideal Positions Can Offer, Part 2

This post is Part 2 of a three-part series.  To get caught-up, see Part 1 here. Part Two: Google Analytics At this time, the gold-standard for web analytics software is Google Analytics, and this is the only web analytics software officially recommended by Ideal Positions.  Google Analytics has a wide-range of benefits over other solutions. …

Categories
Google Ads

Google AdWords’ Ad Preview Tool: The Skinny

Have you ever wished there was a way to see a “clean” set of Google’s Search Engine Results Pages (SERPs), unaffected by your past browsing history, personal settings, and location? Believe it or not, there’s a tool for that! Google AdWords’ Ad Preview Tool provides a near-identical search page to Google.com, with some minor formatting…

Categories
Web Analytics

Web Analytics: Why You Need It & What Ideal Positions Can Offer, Part 1

Part One: Web Analytics and Data Analysis In the first quarter of 2013, online advertising spend totaled $9.3 billion, a staggering increase of 15.6% over the same quarter in 2012. (1)  As consumers turn to digital markets for both information and commerce, advertising spend will continue to increase while more and more businesses enter the…