Ideal PositionsIt seems that these days people are just itching to be offended, stand-up comedians like Chris Rock and Jerry Seinfeld refuse to play college campuses anymore because of the hecklers yelling out hateful responses to everything they deem offensive or inappropriate. And now the selective outrage machine has rolled into the parking lot of Ideal…
It seems that these days, cable tv is inundated with cooking shows, hell, there are even entire television networks dedicated just to this subject and of course, magazines, clubs, social media groups, and several podcasts to boot. Foodies love their cooking shows. Being the illegitimate bastard love child of Master Chef, Gordon Ramsay, I think…
Any child of the 1980’s is at least familiar with the popular t.v. show “The A-Team”, which in many ways is the quintessential 80’s show that also made an icon out of Mr. T. Both our company C.E.O. and myself were huge fans as kids and we recently collaborated on a parody of the show’s…
Imagine, if you will, Rod Serling introducing an episode of the Twilight Zone which focuses on the strange disappearances of poorly marketed websites, where do they go? The Twilight Zone? or just the back pages of Google? This is a reoccurring theme in our radio ads because it is a reoccurring theme in our…
The more I view and listen to advertisements, the more I see and hear humor being used to peddle and promote good and services, what was once considered to be a risky or taboo practice seems to be at the forefront of marketing and advertising these days. Because humor is not preachy or pitchy, it…