Ideal PositionsI often find myself encountering people that struggle to comprehend the nature of our industry. Fear of the unknown seems to be driving much of the confusion and I suppose a lot of it comes from generations with little to no exposure to computers in their youths. I am a “Gen X’er” so, I was…
There are many things one can do in 15 minutes like, make a grilled cheese sandwich, change a tire, brew a pot of coffee, or troll your least favorite celebrity on social media but, I digress. For business owners, 15 minutes of free time can be hard to find but, by taking a few minutes…
Unless you’ve been hiding out in a cave, living on tree bark, rat meat and rainwater, you’ve probably heard of the Facebook/Cambridge Analytica scandal. Regardless, chances are that you probably don’t care, as polls show that despite the alarming nature of the reports, most Facebook users seem indifferent to the news. According to Facebook…
With both Mother’s and Father’s Day generating big business and being roughly only a month apart, we thought we’d take advantage of the opportunity to run some new radio ads promoting the importance of businesses having a well-established web presence. We had no parodies in mind for these two holidays so we set out…
Say what you want about them but Millennials are anything but typical and they are completely changing the way companies brand and market themselves. Call them soft, lazy, entitled snowflakes, in need of their wi-fi, iced mochas, mental health days and safe spaces but if you ignore them, you may quickly find yourself out…