Ideal PositionsThere is a traditionally held belief within our industry that the best products or services to use humor to promote are things that don’t cost a lot of money or require a lot of thought like; beer, candy bars, soft drinks or fast food but, an insurance selling duck (which looks more like Goose)…
Abduction, homicide, conspiracy to conceal a capital crime, fecal incontinence (involuntary defecation) and angry, overly-taxed colonials, just a few of the themes one might hear in the course of listening to an Ideal Positions radio ad. It is with caution, creativity, and courage that a company must proceed when undertaking such a risky enterprise.…
No matter how you feel about the use of humor in advertising, I’m guessing that you can still point to at least one t.v., radio, print or digital ad over the years that tickled your funny bone. Personally, my favorite humorous ad campaign was one that Sprite ran many years ago where they made fun…