Ideal PositionsToday at Ideal Positions we celebrated our upcoming 4-day weekend Memorial Day holiday with a yummy all you can eat taco bar! We had a great mix of chicken, carne asada, carnitas, and a delicious vegan crumble option! To top off the tacos we had some amazing hot sauces from Humboldt Hot Sauce – yummy!…
In 2004, Kelsy Anderson began a long-distance hike on the Appalachian Trail and what she thought were steps in the wrong direction, turned out to be leading her towards just the right path. In June of that year, Kelsy started Ideal Positions working from home with no equity funding and no loans. It was just…
Last week, Google announced improvements to the AdWords system: more frequent updates of account data! Google has stated that clicks and conversions are usually reported in fewer than three hours, though other data may take six hours or more. This is a fantastic change for search marketers and advertisers alike! In the past, it’s…
This industry exists because many—if not most—small businesses have neither the time nor expertise to cultivate their own optimized Pay Per Click campaigns. There’s no shame in it: hiring an expert is a cost-effective means of increasing your incoming business so you can focus your efforts on making profit! Unfortunately, many small businesses have…
Many digital marketing agencies outsource the human element to automation software to cheaply build and manage their Pay Per Click (PPC) campaigns. This hasty philosophy deprives campaigns of well-needed human expertise and insight. Advertising is, above all, a psychological effort: a handcrafted campaign is a smart campaign. Automated bidding systems regularly fail to discern search…